Description

Advanced Buyer Representation and Value Strategy
PMAR Premier Series 2026

In a market defined by higher interest rates and lower sales volume, buyers are more cautious and more selective about who they work with.  This is where professionalism stands out.  This advanced course focuses on helping you lean into your role as a trusted advisor, refine your skills, and clearly demonstrate your value so you can continue to build a strong, sustainable business, regardless of market conditions.  You’ll work through practical ways to structure conversations, set expectations early, and guide clients with clarity and confidence.  The emphasis is on sharpening your approach so clients understand your role, trust your guidance, and see the value you bring at every step.

-  Explain agency and buyer representation in a way clients understand
-  Structure buyer consultations that set clear expectations
-  Communicate your value beyond just opening doors and writing offers
-  Guide clients through key decision points with clarity
-  Deliver a consistent, professional experience that builds trust

3 Oregon CE credits

Instructor:
John Gillam, ABR, AHWD, DREI, GSI, GSL, PSA is a nationally recognized real estate educator, keynote speaker, and Broker with over 20 years of multi-state experience.  Known for his dynamic teaching style, sharp wit, and real-world expertise, John focuses on consumer protection, risk reduction, and ethics in both his sessions and his practice.  His sessions blend powerful storytelling, practical insight, and humor—equipping professionals to serve, not just sell, and raise the bar in every transaction.