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Engage, Entice, Evolve: Using Today’s Technology to Grow Your Company

October 15, 2025 1:00 PM - 3:00 PM (PDT)

Description

PMAR Exclusive Managing Broker Strategy Series Webinar | Session 3 of 3
$59 per session for members and $79 for non-members

Are you scratching your head trying to get in front of one agent at a time? Today’s innovative Brokers are using the power of emerging technologies to build a following of agents. AI, Blogging, Video and Social Engagement opens many opportunities for recruiting knowledgeable and dedicated agents. Combining these free tools with a few strategic systems will promise positive growth in your company!

Course Objectives

• Understand current technology trends in real estate and how they can benefit your business.

• Learn about onboarding and education tools for brokers to help their agents become more knowledgeable and dedicated.

• Understand the risks associated with technology, including cyber crimes and online advertising, and learn how to mitigate those risks through security best practices, cyber insurance, and monitoring agent engagement.

• Discover how artificial intelligence (AI) can enhance the customer experience, including the use of customer relationship management (CRM) systems and effective AI practices.

• Learn how to create a tech stack that increases recruitment and retention, including education planning, learning platforms, instructor development, and tools to keep agents informed.

• Identify common barriers to technology adoption in real estate and develop strategies to overcome them.

• Gain an understanding of how to implement technology in your real estate firm and take the next steps towards successful adoption.

Instructor: Matthew Rathburn, ABR, AHWD, CDEI, CRB, CRS, CRETS, EPRO, GRI, GREEN, HFR, MRP, PSA, RENE, SFR, SRS
A nationally recognized real estate broker, speaker, and technologist known for helping brokers leverage emerging technologies to recruit, retain, and engage agents effectively. As Executive Vice President of Coldwell Banker Elite, Matthew oversees 250 agents across Virginia, Maryland, and DC, bringing real-world leadership experience to every session. With a sharp wit and a practical, learner-centered approach, Matthew equips managing brokers with the tools and strategies they need to navigate tech adoption, enhance the customer experience, and grow their companies in a shifting industry.

2 CE credits

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Contact Information

Name: Diana Colin
Phone: 503-459-2156
Email: dcolin@pmar.org

Registration Instructions *NO log-in required*

PMAR Managing Principal Brokers: Use your EMAIL in the "My Information box" and click “Go” so the system can locate your record, then select your quantity. Use the email address associated with your PMAR membership.

Not a member?: Type your email in the "My Information box" and click “Go," then enter your first and last name. Then click continue for registration.

Need assistance? Contact Diana Colin 503-459-2156 or dcolin@pmar.org

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Engage, Entice, Evolve: Using Today’s Technology to Grow Your Company

October 15, 2025 1:00 PM - 3:00 PM (PDT)

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Engage, Entice, Evolve: Using Today’s Technology to Grow Your Company

October 15, 2025 1:00 PM - 3:00 PM (PDT)

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