PMAR Exclusive Managing Broker Strategy Series Webinar | Session 1 of 3$59 per session for members and $79 for non-members “In a time of disruption, people don’t leave for better splits.They leave for better stories. Better culture. Better leadership.This session helps you build all three.”Welcome to The Brokerage Experience™—a high-impact, high-intention two-hour experience designed to shake off the outdated playbook and reimagine the small-to-mid-size brokerage as a magnet for talent, a beacon for consumers, and a blueprint for long-term profitability.In a market where every brokerage promises the moon, this session challenges leaders to stop chasing “more agents” and start building more value. To shift from “selling real estate” to delivering an unforgettable brand experience—for your agents, your clients, and your community. This isn’t theory. It’s brand engineering. Value creation. Human-centered design. And it’s tailor-made for brokerages ready to win the next decade, not just the next deal.Learning Objectives: By the end of this workshop, brokerage leaders will:- Design a Retention Culture that builds belonging, purpose, and performance.- Turn Customer Service into a Competitive Weapon, moving beyond satisfaction into fierce loyalty—and trust!- Develop a Growth Blueprint that ties messaging, mission, and margins together.The future of your brokerage isn’t built on transactions—it’s built on trust, experience, and identity. When your brand speaks clearly, your culture breathes purpose, and your service creates loyalty, you stop chasing agents and clients—and start attracting them. Don’t compete on what you do. Win on who you are.Instructor: Peter L Mosca, CCFA, e-Pro GREEN, SFR, SRES A nationally recognized leader in strategic communications and real estate association management with over 30 years of experience elevating brands and transforming organizations. From guiding REALTOR® associations through change to training thousands in effective public speaking, Peter helps brokerages build clear, compelling value propositions and cultures that attract and retain agents. His expertise in branding, storytelling, and leadership empowers real estate professionals to shape meaningful client and agent experiences in any market.
2 CE credits
Registration Instructions *NO log-in required*
PMAR Managing Principal Brokers: Use your EMAIL in the "My Information box" and click “Go” so the system can locate your record, then select your quantity. Use the email address associated with your PMAR membership.Not a member?: Type your email in the "My Information box" and click “Go," then enter your first and last name. Then click continue for registration.Need assistance? Contact Diana Colin 503-459-2156 or dcolin@pmar.org
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